Godin: How To Market Environmental Issues
The Treehugger site have a superb interview with Seth Godin where he injects ideas on raising profile of green branding issues such as ‘Global Warming’ and ‘Hybrid Cars’.
“Acid rain is a much more powerful story,” says Godin on Global Warming. “Acid = death and rain is omnipresent and supposedly pure and lifegiving. Put them together and you get something that feels tangible and an emergency.”