Interview With Josh Rubin : The Cool Hunter
Q. Tell us about your business(es)?
JR. We are a creative consultancy offering design strategy, brand articulation and trend research for tech based products and services. We also publish web sites focused on of-the-moment creativity. The main site, Coolhunting.com, is a daily update for influencers looking to find new stuff from art to gadgets to sneakers. Two new sites will be launching this Summer, so stay tuned.
Q. How did you get here? What's the history of Coolhunting.com?
JR. I started the site over 2 years because I wanted a database of all the things I found exciting and relevant to my dual life as a product designer and turbo consumer. About 6 months ago I began inviting writers to contribute to the site as a way to generate more content. Traffic has grown by word of mouth and Googlability and the site has recently arrived at a place of commercial viability. We're following a straight forward advertising based business model, but we're pushing and guiding advertisers to create custom campaigns that are more meaningful for our audience.