Japan’s Middle Age Boom

Japan’s Middle Age Boom
Innovation

After decades of lavishing clothes, cosmetics and accessories on free-spending young women, Japan's billion-dollar vanity industry has discovered the consumer of the future: the middle-aged man, the Guardian newspaper reports....

Guy Brighton
  • 12 june 2005

After decades of lavishing clothes, cosmetics and accessories on free-spending young women, Japan’s billion-dollar vanity industry has discovered the consumer of the future: the middle-aged man, the Guardian newspaper reports.

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