Living Billboards

Living Billboards
Innovation
Guy Brighton
  • 22 june 2005

A Living Billboard was recently installed on the roof of the Hard Rock Cafe in Dundas Square, The ad uses 900 real plants with a full irrigation system attached to the back of the board.

A 6 man team had to spend a full week installing the ad – and the ad needs to be tended weekly by landscape gardners.

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