Marketing To Hispanics
Hispanics, the fastest growing demographic in the country, are projected to enjoy the most substantial increase in spending power during the next 15 years, Hispanic Trending reports. But the group's diversity, coupled with the language barrier, can make Hispanic marketing a challenging prospect.
“All Hispanic communities are growing,” said Pedro Perez, vice president of Nuevo Advertising Group in Sarasota. “Any Hispanic marketing done is not a hard sell.”