Following Pabst new found popularity, older beer brands like Yeungling are trying to take advantage of the trend for US hipsters to drink the brews our grandfathers drank, the Houston...

Following Pabst new found popularity, older beer brands like Yeungling are trying to take advantage of the trend for US hipsters to drink the brews our grandfathers drank, the Houston Chronicle reports:

Just as young consumers might wear ’70s-look sneakers, sip ’50s cocktails or download ’80s hair band tunes, many are bellying up to the bar for the beers Grandpa drank — maybe a Rheingold, a Leinenkugel’s, or a Utica Club.

"You can pay a couple of bucks and you can hold a can in the air and it’s a badge, ‘I’m retro and I’m cool and I’m chic,’ " a beer marketing consultant told the HC.

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