We don’t know how far this is going to take off but it’s a pretty smart idea: Clickwheel have decided to deliver the world’s first desktop application for downloading digital comics — or ‘podstrips’ — to the iPod photo.

The’ve commissioned a number of leading artists to create work including demian.5, Ted Dewan, Daniel Merlin Goodbrey and Colin White.

How could your brand use this medium to communicate through podstrip brand entertainment? Could you support one of these artists maybe through sponsorship?

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