Site Visit: Filativa Pop Up Store, NYC
So, with that experience fresh in our minds, we were far more impressed when we saw what was happening at the Filativa pop-up. Yes, the store lacked the aesthetic slick beauty of Nike design but what it was full of was 18-20 year old people. And there was a line outside!
The concept is very simple. You draw, scribble, paint on a piece of paper, it gets scanned in, then pressed onto your own FREE Filativa T Shirt. You can put anything you want – AND it comes with a nice Fila logo on the bottom right hand corner you can show off to your friends.