Site Visit: Nike iD Ad In Times Square, NYC

Site Visit: Nike iD Ad In Times Square, NYC
Guy Brighton
  • 29 june 2005

PSFK went and braved the crowds and stood in Times Square to see the latest ‘interactive ad’ for ourselves. Set up above, four screens flick down at you. One explains that you have to call a 1-888 number and use your keypad, another shows you the shoe as you flick through the colors for the swoosh, laces and body.

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