Before you even enter the store, you can feel the energy. First, you notice a track for folk testing mountain bikes that laps around the store. Then you notice a chain of clocks that feature the time in various mountain locations. Even as you reach for the door handle you are reminded of the great outdoors: it’s a climbing axe.

Not only is the place is jam-packed full of outdoors kit, but it’s also jammed full of brand experience. A 65 foot climbing tower stands proud in one corner, but if that’s a little excessive for you, you can try a mini trail to check your new walking shoes, or you can climb a boulder for your climbing shoes.

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