Spray On Mud

Spray On Mud
Innovation

A business consultant from the UK is selling Spray On Mud to urban SUV owners both in the UK and US. The idea was dreamt up in the pub, the...

Guy Brighton
  • 15 june 2005

A business consultant from the UK is selling Spray On Mud to urban SUV owners both in the UK and US. The idea was dreamt up in the pub, the Guardian reports, after he realised that people who owned these offroad vehicles wanted to give "friends, family and neighbours the impression you’ve just come back from a day’s shooting, fishing or visiting friends who live on a farm; anything but driving around in town all day or visiting an out-of-town retail park."

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.