During an interview at a recent conference, Kevin Werbach, Sun President, COO and chief blogger Jonathan Schwartz called blogging essential for leadership. If you want to be a leader, I...

During an interview at a recent conference, Kevin Werbach, Sun President, COO and chief blogger Jonathan Schwartz called blogging essential for leadership. "If you want to be a leader, I can't see surviving without a blog." Werbach added that "authenticity is paramount," and executives who have ghost writers won't be effective communicators.

He also said stuff like, "the convenience of blogging–instant publishing–underlies the power of the medium, easily engaging with a broad marketplace."

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in