Sun CEO Full Of Hot Air Over Blogging

Sun CEO Full Of Hot Air Over Blogging
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During an interview at a recent conference, Kevin Werbach, Sun President, COO and chief blogger Jonathan Schwartz called blogging essential for leadership. If you want to be a leader, I...

Piers Fawkes, PSFK
  • 22 june 2005

During an interview at a recent conference, Kevin Werbach, Sun President, COO and chief blogger Jonathan Schwartz called blogging essential for leadership. "If you want to be a leader, I can’t see surviving without a blog." Werbach added that "authenticity is paramount," and executives who have ghost writers won’t be effective communicators.

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