Now the beauty of this show is its ultra-fabulous publicity and marketing campaigns. The producers of the show signed a secrecy contract with the lead star, Mona Singh, who plays Jassi. Until Jassi' s actual transformation happens in the show, she was abided to make all her public appearanced as the ugly Jassi, with spectacles, braces and all! So for two years, every public picture of Jassi ever taken was the one its viewers identified with in the show. She also gave radio interviews as Jassi and not as Mona Singh.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in