The Treehugger site have a superb interview with Seth Godin where he injects ideas on raising profile of green branding issues such as 'Global Warming' and 'Hybrid Cars'. Acid rain...

The Treehugger site have a superb interview with Seth Godin where he injects ideas on raising profile of green branding issues such as ‘Global Warming’ and ‘Hybrid Cars’.

"Acid rain is a much more powerful story," says Godin on Global Warming. "Acid = death and rain is omnipresent and supposedly pure and lifegiving. Put them together and you get something that feels tangible and an emergency."

TreeHugger

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