The Treehugger site have a superb interview with Seth Godin where he injects ideas on raising profile of green branding issues such as 'Global Warming' and 'Hybrid Cars'. Acid rain...

The Treehugger site have a superb interview with Seth Godin where he injects ideas on raising profile of green branding issues such as ‘Global Warming' and ‘Hybrid Cars'.

"Acid rain is a much more powerful story," says Godin on Global Warming. "Acid = death and rain is omnipresent and supposedly pure and lifegiving. Put them together and you get something that feels tangible and an emergency."

TreeHugger

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in