The HughTrain has become a web legend. Published by Hugh MacLeod about a year ago, it seems to have become a mantra for all forward thinking marketers. It's one of those pieces that everyone says they've read – and one of those pieces you, as a creative marketer, should have an opinion on.

Hugh MacLeod is a brand consultant, copywriter and cartoonist. Born in America but educated in the UK. He started out in straight TV advertising writing in the early 90s but with the advent of new media it evolved into new brand thinking and cultural transformation. His website, http://gapingvoid.com, is widely read in the blogosphere.

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