Time has a new ad on New York's Houston Street which will evolve over the next few weeks with the help of a graffiti artist. Time's agenny Fallon has commissioned COPE2 to tag the billboard with tags over a four week period culminating with the application of the Time logo and promotional copy.

[Image & Info Via AdRants]

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in