With over 22,000 digital screens in retail stores across the UK, the television is still dominating as a medium for marketing/communication to the consumer. According to the latest findings of...

With over 22,000 digital screens in retail stores across the UK, the television is still dominating as a medium for marketing/communication to the consumer.

According to the latest findings of Samsung and POPAIdigital’s joint survey more than half of the 150 retailers contacted already have screens in place.   

Alan Hemson, senior manager of IT Products & Services at Samsung, said: "With more and more companies attempting to crack the digital market through trials of varying degrees of success, one thing remains certain, that it is only a matter of time before the other 42 per cent of companies that have not yet considered screen technology as a means of communication with customers begin to experiment with this exciting and promising medium."

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