Using RFID To Prompt Your Promotions

Using RFID To Prompt Your Promotions
Guy Brighton
  • 16 june 2005

Gillette has started using RFID to determine whether stores have stocked their shelves with a specific item in time for a marketing promotion. Gillette is doing that by analyzing data from retailers with RFID scanners, which read the electronic product codes on each tag at receiving docks and at various points between stockrooms and store entrances.

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