There’s an interesting piece on Wired this morning about how tech marketers are preferring product placement in shows over ads because the characters demonstrate how to use products that can take some time to explain.

“The technology sector, whose products are often more difficult to explain in 30 seconds, may be especially suited to product placements that are integrated into story lines. After all, a lead character using a tech product can be an onscreen demo for an attentive audience.”

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