There's an interesting piece on Wired this morning about how tech marketers are preferring product placement in shows over ads because the characters demonstrate how to use products that can...

There's an interesting piece on Wired this morning about how tech marketers are preferring product placement in shows over ads because the characters demonstrate how to use products that can take some time to explain.

"The technology sector, whose products are often more difficult to explain in 30 seconds, may be especially suited to product placements that are integrated into story lines. After all, a lead character using a tech product can be an onscreen demo for an attentive audience."

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in