90% of DVR Owners Skip TV Ads

90% of DVR Owners Skip TV Ads
Advertising
Guy Brighton
  • 14 july 2005

TV advertisers are facing a potential disaster as more consumers buy digital video recorders (DVRs), according to a new study, since about 90 percent of current users fast-forward through ads. The trends are even more foreboding among the 18 to 34-year-old demographic most coveted by marketers, with 97 percent saying they skip ads all or almost all of the time.

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