Agency Uses ‘Homeless’ To Promote Guerrilla Marketing

Agency Uses ‘Homeless’ To Promote Guerrilla Marketing
Advertising
Guy Brighton
  • 1 july 2005

AdRants reports that GoGORILLA Media, a New York based guerrilla marketing firm, has been employing homeless people in an effort to promote its services to advertising agencies. Several homeless men and women have been spotted outside New York advertising agencies holding a hand-scribbled sign which explains their plight. Right next to the sign is a box full of GoGORILLA brochures.

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