In Brief

With the digital age, there still seems to be an awful lot of anolog material wasted on trying to get me to buy something. Not that I am a treehugger...

With the digital age, there still seems to be an awful lot of anolog material wasted on trying to get me to buy something. Not that I am a treehugger or anything, but a couple of weeks ago I brainstormed with Lloyd at Treehugger about the idea of a blog that judges the promotional activity of marketers from an environmental point of view. It seemed like a good idea, but I put it to the side.

Then I popped back into the apartment at lunch and notice these two things:

a) A stack of recently delivered and unwanted Yellow Pages in my block hallway. How many apartments just in New York must have the same bulk sitting there? How many of us really need a 500 page Yellow Pages these days with a PC sat in the corner of our living room? Why do Yellow Pages insist on wasting resources? b) I get junk mail from Continental and Chase bank saying that if I open a new account I get 10,000 airlines. Firstly, I am already a customer at Chase and secondly, I am, for my sins, already a Continental Elite pass passenger! What ever happened to deduping? How many wasted letters have been sent out? And why isn’t the marketing material printed on recycled paper?

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