Brand Experience: Barilla’s Academia

Brand Experience: Barilla’s Academia
Guy Brighton
  • 15 july 2005

Influx suggests that Barilla has made a serious commitment with the Academia, one that works on so many different levels:

1. It gives the brand a cause to get behind- Barilla clearly states it doesn’t regard spaghetti and meatballs as Italian food and they want to protect the integrity of real Italian cuisine

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