Erm, not that we totally endorse any activity that involves a segway – those geeky motorised transport devices – but, apparently, brands are using them as advertising vehicles (including Heineken and Sony PlayStation).

Media Life Mag reports that segways are being wrapped in extended signage or rebuilt with branding messages. They travel in small groups, often in conjunction with other mobile media. Some even project images from the Segways onto walls, sidewalks and limo exteriors.

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