Just a Friday point-of-view this but my recent visit to London made me realise something: that British marketers seem to be refusing to get on board with the digital evolution...

Just a Friday point-of-view this but my recent visit to London made me realise something: that British marketers seem to be refusing to get on board with the digital evolution in marketing. I'm not talking email or websites here – I'm talking blogs, social networks, Flickr.

There are a few folk in the UK who are very switched on, I grant you, but a lot of agency people I met in my short visit were rather bemused by PSFK and IF. Although blogs are championed by the Guardian newspaper – an important media read – the British marketing community seems to be dismissive of the new tools to develop dialog between brands and consumers.

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