Cell TV Update: MTV & Korea

Cell TV Update: MTV & Korea
Innovation

MTV has partnered with Motorola to offer consumers programmes that can be downloaded for free on their mobiles. It's part of a six-month MTV Load campaign and promises off-beat humorous...

Piers Fawkes, PSFK
  • 22 july 2005

MTV has partnered with Motorola to offer consumers programmes that can be downloaded for free on their mobiles.

It’s part of a six-month MTV Load campaign and promises "off-beat  humorous animation and live action that  can be downloaded by MTV viewers to their mobiles, free of charge" (reads NetImperative’s suspect reporting – it looks like it’s been cut and paste straight from the press release).

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