A hoarding put up in the southern city of Chennai by well known photographer Sharad Haksar has Coca Cola officials seeing red. The photo depicts a set of plastic pots...

A hoarding put up in the southern city of Chennai by well known photographer Sharad Haksar has Coca Cola officials seeing red.

The photo depicts a set of plastic pots next to a dry handpump – an allusion to the chronic water shortage in the city. The scene is set against a red wall bearing the painted logo of "Coca Cola". News website rediff.com reports:

On July 11, 2005, the law firm Daniel & Gladys, who represent Coca-Cola's Indian subsidiary, sent a letter to Haksar  threatening him with legal action if the billboard was not replaced ‘unconditionally and immediately'.The letter said Coca-Cola would seek Rs 2 million for ‘incalculable damage to the goodwill and reputation' of the brand if Haksar did not comply with the notice.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in