Inspiration can come from anywhere, but I wonder if an artist ever really feels honoured when their work is copied by another? Last year Belief created a stunning motion graphics promo for the launch of Times India Group's new ZOOM TV network. In one of the most incredible examples of plagiarism ever, a live action firm in China ripped off the spot, virtually recreating the promo frame for frame. According to Mike Geodecke, founder of Belief, there are no copyright laws in China protecting intellectual property as in North America as there exists little concept of ownership within communism. Check out this incredible frame-by-frame comparison with Belief's original on the left and the Chinese rip off on the right: comparison

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)