Matt Galloway on his blog has a critical report on the recent WOMMA conference in Chicago. He produces a list of well known marketing agencies that presented that don't even have a blog. He points to some great presentations now available on the web, but he also criticises the number of presenter slides, at this talk about spreading the word, that had the word ‘Confidential'.

The Basement Blog

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in