IF have tracked Floyd Hayes, Creative Bloke at guerrilla marketing agency Cunning NYC, for a very interesting chat. Floyd joined Cunning London in 1998 and created the now famous Houses...

IF have tracked Floyd Hayes, Creative Bloke at guerrilla marketing agency Cunning NYC, for a very interesting chat. Floyd joined Cunning London in 1998 and created the now famous Houses of Parliament FHM projection which won Stunt of the Century award by the BBC. Two years ago he moved to New York to work with US clients including Cadbury Adams, L'Oreal, JWT and Scion.

IF

<available for limited time>

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in