Shoppers who want a decent bottle of wine with dinner — but don’t know the difference between a sauvignon blanc and a pinot noir — often feel overwhelmed. But many have decided to avoid serious guides to wine and instead look for a cool label, the Cox News Service reports.

The growth of American wines, which don’t have the long history of many European wineries, has led to vineyard owners who are willing to have a little more fun with their labels, not take themselves so seriously.

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