When they were in London earlier this week, the team at sister site IF had a good chat with the guys at Naked, one of the leading communications agencies in...

When they were in London earlier this week, the team at sister site IF had a good chat with the guys at Naked, one of the leading communications agencies in Europe.

Over the course of a 2 part interview, Niku Banaie, the director of innovations at Naked, discusses advertising, Naked and their approach to creativity. Part I focuses on the changes in the marketing landscape and what issues marketing and brand managers should now consider.

IF

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