IF: Interview With David Gensler

IF: Interview With David Gensler
technology

David Gensler is considered to be one of the leading marketers for the youth and young adult market. He coined the now widely used term MASH CULTURE and has applied...

Piers Fawkes, PSFK
  • 18 july 2005

David Gensler is considered to be one of the leading marketers
for the youth and young adult market. He coined the now widely used
term MASH CULTURE and has applied his thinking to brands across
fashion, music, cars and beyond. Last week, PSFK’s siter site IF managed to tempt David
into Manhattan from his native Brooklyn to discuss the impact
of Mash Culture on branding, marketing and society as we know it.

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