David Gensler is considered to be one of the leading marketers for the youth and young adult market. He coined the now widely used term MASH CULTURE and has applied...

David Gensler is considered to be one of the leading marketers for the youth and young adult market. He coined the now widely used term MASH CULTURE and has applied his thinking to brands across fashion, music, cars and beyond. Last week, PSFK’s siter site IF managed to tempt David into Manhattan from his native Brooklyn to discuss the impact of Mash Culture on branding, marketing and society as we know it.

IF

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