I’m Loving It: Indian Youth And SMS

I’m Loving It: Indian Youth And SMS
Innovation

Over a billion text messages are sent every month by India's 56 million mobile phone subscribers. SMS is especially popular with young people for whom the mobile phone is a...

Piers Fawkes, PSFK
  • 8 july 2005

Over a billion text messages are sent every month by India’s 56 million mobile phone subscribers. SMS is especially popular with young people for whom the mobile phone is a welcome and private channel of communication with members of the opposite sex. Especially important in a country where ‘dating’ still does not enjoy widespread parental sanction.

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