How did you get here?

11 years on non-stop work, no vacations and a relentless inability to settle. I will simply not stop working until the goal is reached. I also try to look at every problem from multiple POVs. Most people tend to look at things head on and they spend their lives running into walls.

One of your vocal viewpoints has been about Mash Culture and how brands get adopted by Mash Culture? What's behind this theory?

Oh it is more than a theory, and I had little do with its “invention.” I was just looking at the horizon while everyone was gazing at their shoes singing the praises of the power of “urban.”

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