Q. What do you see as the main challenges for brands trying to ‘advertise’ to their audiences these days.

People still like ‘advertising’ but some of the rules have certainly changed driven by the obvious things like technology and the breadth of new and alternative media channels, but also more interestingly by what people actually perceive advertising to be.

Would an old school brand manager think Nike Run London was advertising? It certainly communicates all the right things and ticks all the marketing boxes but would not have necessarily come out of an ‘advertising’ agency.

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