Interview With Niku Banaie, Director Of Innovation At Naked (Part I)

Interview With Niku Banaie, Director Of Innovation At Naked (Part I)
Guy Brighton
  • 13 july 2005

Q. What do you see as the main challenges for brands trying to ‘advertise’ to their audiences these days.

People still like ‘advertising’ but some of the rules have certainly changed driven by the obvious things like technology and the breadth of new and alternative media channels, but also more interestingly by what people actually perceive advertising to be.

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