Launch Party Ideas: Energy Drinks

Launch Party Ideas: Energy Drinks
Innovation
Guy Brighton
  • 15 july 2005

When Land Rover launched a campaign themed “The New Rush” to promote the launch of their new Range Rover Sport, it created a soft drink, called “The New Rush,” made and distributed to the media and other promotional channels. According to AdRants, it was a “tasty concoction of B vitamins, caffeine, water and fruit flavors and it’s better than most soft drinks available at retail.”

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