Marketing With Podcasts & Ringtones
The services offered are:
— Purina's podcasts — sound files that listeners can download onto a portable music player such as an iPod — will offer pet owners advice ranging from animal training to pet insurance.
— Weekly tips sent to mobile devices will provide similar information, such as how a dog or cat can shed a few pounds.
— Ringtones for cellphones, including the Friskies “Feelin' Alright” jingle, are part of the strategy.