Media Idea: mX, Sydney

Media Idea: mX, Sydney
Guy Brighton
  • 4 july 2005

A Metro-style free afternoon newspaper has launched in Sydney. The paper, mX, will have a print run of 50,000 and be distributed at railway stations and newsagents in the city centre. It will target “young energetic professionals” aged 18 to 34 who are looking for a lively and informative read relevant to their lifestyle.

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