On IF we’re building a nice database of discerning magazines (print & web) that would be attractive for brands to support through sponsorship and advertising. You know the types: art house mags from Texas, design-freak PDF mags from Germany, ironic lay-about reads from London – some publishers have provided details of special sponsorship programs.

All in all, great ideas for crafty media planners and inventive brand managers. Only available to paid subscribers, we decided to publish a collection of these each Tuesday on IF and call Tuesday, erm, Media Tuesdays.

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