Naming Guide

Naming Guide
Guy Brighton
  • 15 july 2005

Igor is a San Fran agency founded by veteran naming and branding consultants. They created the Igor Naming Guide in order to demystify the naming process:

“In it we show how and why great product and company names work, when focus groups and standard ways of thinking about them might have predicted otherwise. Igor’s own naming process is presented in excruciating but logical detail.”

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