Nike has a new product range that reflects, they say, their continued commitment towards sustainability: Environmental issues are part of the mix and increasingly a focus. Our strategy is to...

Nike has a new product range that reflects, they say, their continued commitment towards sustainability:

"Environmental issues are part of the mix and increasingly a focus. Our strategy is to lead this work through innovation in product – what we call Sustainable Product Innovation. Linking it to Nike’s heritage of innovation embeds it in our culture. It combines the coolest athletic products and, well, the green stuff. It’s all one and the same. The innovation drives toward two long-term aspirations:Eliminate waste and Eliminate toxic substances"

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