OK! Launches In US With $100m Push

OK! Launches In US With $100m Push
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The first issue of the new US OK! celebrity magazine will hit the streets next Thursday backed by a large advertising campaign created by Trevor Beattie. Northern Shell, the publisher...

Guy Brighton
  • 25 july 2005

The first issue of the new US OK! celebrity magazine will hit the streets next
Thursday backed by a large advertising campaign created by Trevor Beattie. Northern
& Shell, the publisher of OK!, is putting $100m (£58m) behind the release of the new magazine, which it claims is the biggest launch in US magazine history, the Guardian reports.

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