Poker As The New NASCAR

Poker As The New NASCAR
Guy Brighton
  • 14 july 2005

Fox Sports has an interesting opinion piece about the trend in Poker and how marketers are trying to take advantage of its popularity:

Think about the NASCAR revolution of the past decade – taking that sport from the fringes of American society to make it the fastest-growing sport in the country — and you have an idea of what these poker companies are envisioning for the “sport” they have hitched their wagons to in the search for an ever-expanding consumer base.

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