Fox Sports has an interesting opinion piece about the trend in Poker and how marketers are trying to take advantage of its popularity:

Think about the NASCAR revolution of the past decade – taking that sport from the fringes of American society to make it the fastest-growing sport in the country — and you have an idea of what these poker companies are envisioning for the “sport” they have hitched their wagons to in the search for an ever-expanding consumer base.

“It has become a lot like NASCAR,” says Eric Morris, the co-president of Bluff Media. “In NASCAR, people have a favorite driver and they are very loyal to that driver and the products he markets. It is becoming that way in poker, now. People have favorite players, because they associate with them for whatever reason, and they are very loyal to those players. A lot of companies are trying to tap into that loyalty.”

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