Pricing: EasyCinemas

Pricing: EasyCinemas
Guy Brighton
  • 27 july 2005

Stelios Haji-Ioannou who founded the easyJet group is about to launch a new cinema in the heart of London’s film theatre district: Leicester Square.

EasyCinema’s plan is to sell seats for as little as 20p based on supply and demand mechanics. The plan initially drew objections from the major film distributors, some of whom refused to let the company have access to its first-run features, but Stelios marches on.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.