Selling To Marketing-Averse Teens

Selling To Marketing-Averse Teens
Guy Brighton
  • 13 july 2005

Professional skateboarder Andy Macdonald, who has endorsed such products as SoBe beverages, Lego and Atari, said Nike has only recently made inroads in the skateboarding industry because 10 years ago, they alienated the skating audience by using unknown athletes and print ads of skate tricks that true enthusiasts could tell would not be landed. “One mistake, and you’re off the team,” Macdonald said.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.