Professional skateboarder Andy Macdonald, who has endorsed such products as SoBe beverages, Lego and Atari, said Nike has only recently made inroads in the skateboarding industry because 10 years ago, they alienated the skating audience by using unknown athletes and print ads of skate tricks that true enthusiasts could tell would not be landed. “One mistake, and you’re off the team,” Macdonald said.

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