Shop Dropping

Shop Dropping
Guy Brighton
  • 21 july 2005

Ingenious guerrilla marketing or retail sabotage? That’s the question surrounding “shop dropping,” a new movement that a handful of prankster artists are perpetuating throughout retail America. Shop dropping, also known as “reverse shoplifting,” entails altering the packaging of retail merchandise and depositing the products back onto the shelves. The returned item ,however, has a new wrapper – sometimes a piece of art, sometimes a little bit darker.

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