Brendan put down his cup of tea and told me that all the machinery in the store was working and then told me about the concept of the brand where they mix a traditional American work aesthetic with the Japanese system/philosophy of Wabi-Sabi. Wabi-Sabi is the beauty of things imperfect, impermanent and incomplete. He showed me the stitching which he told me was uneven (although I couldn’t see it) and and he talked about how Earnest Sewn took influence in how early Americans used to make their own garments.

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