Someone Save Us From Interbrand’s Top 100 Report

Someone Save Us From Interbrand’s Top 100 Report
Advertising

It's that time again where we get inundated by the media reporting on that dodgy report known to all as Interbrand's Top 100 Global Brands. Top 5: CocaCola, Microsoft, IBM,...

Guy Brighton
  • 25 july 2005

It’s that time again where we get inundated by the media reporting on that dodgy report known to all as Interbrand’s Top 100 Global Brands. Top 5: CocaCola, Microsoft, IBM, GE, Intel all ranked on something called Brand Value. We wonder where real top brands are. Where, for example, is ‘New York’?

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.